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ATV Helmet Safety

New Zealand's seven distributers of ATV farm vehicles (quad bikes) combined forces to send a strong message to farmers about the importance of wearing an ATV helmet every time they ride their ATVs.

Getting farmers to listen will be a tough task. But at the Can-Am, Honda, Kawasaki, Lifan, Polaris, Suzuki and Yamaha displays at Fieldays 2010, this large poster was the first step in getting that message across.

Proposed Campaign Media. Magazine, POS, Event POS, Promotion, Rural Radio, Billboard, Digital.