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Motorcycle Safety

River's Creative Director is a bit of a motorcycle fan so he pitched this campaign to the ACC's motorcycle injury prevention people in Wellington.

The aim was to direct riders to the ACC's "Ride Forever" web site which carries videos and tips on how to be a safer motorbike rider.

We created 6 postcards (2 shown here) to DM and eDM to riders. ACC loved the concept ... but it remains a concept.

Proposed Campaign Media: Direct Mail Postcards, Bike Shop Posters, Digital, Social Media, Billboards, Magazine.