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Mt Ruapehu Love Winter

"Love Winter" is the umbrella concept we've created for Mt Ruapehu. The idea is to each week run fresh photos of "real" people loving winter on Mt Ruapehu to illustrate the fun and freedom of being on the snow. Aim of the concept is to not only flag down current skiers and boarders but to also capture the imagination of those who have never tried it before.

Proposed Media: TV, Press, Outdoor, Social Media, Email Database