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Sika Nailbond Fast Promotion

Most construction adhesives have a chemical solvent in them to keep the adhesive fluid until it's used. Sika's new Nailbond Fast uses a water-based solvent instead. To encourage trial by the builders and construction industry tradies who use bulk adhesives, we ran this sell-in and in-store promotion at building supply stores.

Applying construction adhesive must be thirsty work because in just 3 months the volume sold in exceeded the whole of the previous 12 months

Media Used: Radio, Trade Mag, POS